About Us
What Does It Mean
When first hearing of us people usually have two questions. First, "How do you pronounce it?" and, second, "Where did it come from?" The answer to the first is that it is pronounced "Fray-er". The second question is a little more involved.
Freyr was the God of Prosperity in Norse and Germanic mythology. The rune, "Fehu", from which his name is partially derived, represented wealth in the ancient world and has been adopted as our symbol.
Our Commitment
We are an independent firm focusing on helping individuals and businesses find solutions for their financial and insurance needs. We do this by utilizing comprehensive financial planning, needs assessments, investment strategies, frequent client review meetings, and collaboration among a dedicated team of quality professionals.
Our goal is to help you achieve financial independence through appropriate planning and quality service. As such, we promise to always put your financial well-being first. Any advice given, or action taken, will be with you foremost in mind. Trust is very difficult to earn and we appreciate the trust you have placed with us.
Meet Our TEAM
About Brandon
Brandon Konda, CFP® is the founder and principal of The Freyr Group. He is a fee-based financial advisor focusing on small business services, investment management, and comprehensive financial planning. In addition to being a CERTIFIED FINANCIAL PLANNER™ professional, he is a licensed life insurance agent.
As a first-generation college student who financed his own post-secondary education, Brandon understands the importance of proper financial planning in achieving one's goals. He received his undergraduate degree in History and Political Science from Kansas State University and his Master of Public Administration from The George Washington University.
Prior to his financial services career, he worked as a Legislative Aide for two members of the U.S. House of Representatives and as a Project Manager in the construction industry.
About Max
Max Michalczik, CFP® is a Certified Financial Planner™ professional and fee-based financial advisor in Phoenix, Arizona. He works closely with clients to provide investment management, small business services, and comprehensive financial planning tailored to their goals. As a licensed insurance agent, Max offers a full spectrum of strategies to help clients protect and grow their wealth.
He earned his bachelor’s degree in Finance with a Certificate in Financial Planning from Northern Arizona University, where he balanced academics and athletics as a member of the football team. Before becoming a financial planner, Max coached at the collegiate level, where he discovered his passion for guiding others through complex challenges—a skill he now applies to helping clients navigate life’s financial decisions.
Max serves as Treasurer on the board of a local Arizona nonprofit and volunteers to support the Northern Arizona University’s CFP® program and students. In his free time, he enjoys traveling with his wife, Erica, and spending time outdoors with their two dogs.